Digital marketing is an ever-evolving field. Times keep changing, new consumer trends develop, and what was good enough a year or two ago simply isn’t good enough today. This is especially true when it comes to meeting (and surpassing) the goals you’ve set for your brand during the holiday shopping crush.
In other words, your digital marketing cycle can’t wait until Black Friday to get into high gear. The time to start preparing for your holiday marketing and to move forward on your holiday marketing ideas should be in August, not October or November.
Why Holiday Marketing Starts in Q3
Last year, we saw an unprecedented surge in online shopping during the holiday season, combined with equally unprecedented delays in shipping. Online sales aren’t likely to decrease this year, and a large portion of your audience will be shopping earlier to ensure their gifts arrive on time. But this isn’t the only reason you should be ramping up your…