He looks at how to spot scams and understand what’s being advertised.

With internet health scams now an everyday part of the internet, one UBC professor has deconstructed what those cons look like and how to understand what you find online.

The New Alchemists was written by UBC nursing professor Dr. Bernie Garrett and looks at the deceptive and misleading tricks used by online scams to engage readers.

“Deliberately selling a product using false marketing or spreading false information can have serious health consequences,” he says in a press release. “Probably the worst examples are the fake cancer clinics that sell remedies or treatments for cancer patients who are desperately searching for solutions.”

The name of the book comes from the alchemists of the middle ages and early Renaissance, who famously tried to create gold out of a variety of things, including nothing. They also tried to invent immortality potions. Being that they’re all…

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