The Government and regulators must step in and force internet platforms to prevent scams, dangerous products and fake reviews appearing on their sites, consumer group Which? has said.

The consumer champion said it was time to stop asking tech firms to make changes and instead introduce new laws to better protect people.

Which? has published new research which found that more than two thirds (68%) of those asked said they had little or no trust in firms such as Amazon, eBay, Facebook and Google were taking effective steps to protect them from scams or fake products.

The research also found that while 89% of those asked said they used online customer reviews to inform product purchases, just 6% said they had a “great deal” of trust in online platforms taking meaningful steps to stop the spread of fake reviews, and 18% said they did not trust the platforms to do so “at all”.

In response, the group has launched its #JustNotBuyingIt campaign, which is…

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