Former employees of famed GOP pollster Frank Luntz say his work is a “scam”

Republican pollster and Kevin McCarthy friend-slash-roommate Frank Luntz isn’t afraid of boasting about his personal achievements. “Dr. Frank I. Luntz is one of the most honored communication professionals in America today,” reads a biography on his website. But some of his former employees tell a remarkably different story.

Chris Ingram, a former senior vice president at the Luntz Research Company who worked at the company from 1997 through the early 2000s, told Salon that Luntz’s claim to deliver objective data is a “total shtick and a scam.” 

Ingram described observing Luntz trying to manipulate focus groups that used “dial testing,” in which participants spin a small handheld device, yielding real-time results in response to questions asked by the presenter. “Frank, when he would be hired by clients, whether they would be corporate or political, would sit in that room yelling, ‘Keep turning the dials! Keep turning the…