Rick Asstley, as he’s known on Twitter, first learned about a new cryptocurrency called ASS  in mid-April. The 19-year-old college student in Puerto Rico had seen a post featuring the coin’s creator, known online as “Liv,” and liked that she’d spoken directly to the ASS community in a video call—the “transparency” of her showing her face, a rarity among the newest crop of digital tokens, appealed to him. He tuned into the whole GameStop/AMC stock fiasco back in January, which had gotten him interested in crypto. Plus, he said, the coin’s name “sparked joy.” He decided to buy some ASS.

Asstley, who requested to remain pseudonymous due to his holdings, is not a “big money guy,” he said. He bought just $100 worth of ASS (AKA Australian Safe Shepherd), which got him ten billion ASS coins. At that time, the ASS Telegram group had just about 2,000 members. Today, it has nearly 48,000. And as of June 1, Asstley’s ASS holdings were…

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