It is the pictures of Adem that grab your attention to start with.

There are a several of them. In one there is a Porsche parked in a driveway, in another a hand wearing a Rolex watch holds the steering wheel of the car. Beneath this photo on the social media site Instagram is a post that reads: “She asked me ‘what’s my favourite position’ — I said CEO.”

Ugh. But to some people this kind of blokeish showing-off is what is so appealing. After all, Adem is a “trader bro” and his account is one of the first that pops up if you search for people interested in day trading (buying and selling shares for a quick gain).

There are hundreds of accounts like

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