There was a time the digital asset industry was such a niche that its only investors were dedicated technophiles: people who had either been drawn in by the early writings of Satoshi Nakamoto or by a general excitement at what could be achieved with digital cash.

In 2021, the reality is much different. The number of laypeople pouring their money into ‘crypto’ is growing exponentially, lured in by fantasies of overnight wealth and the false idea that BTC’s 300% gains over the past year can only continue. Companies in the industry—exchanges and well-funded propaganda machines—rely on this hype, so must cultivate it: they have to convince the uninitiated that not only are digital assets the path to fabulous riches, but that their platform is the vehicle to get you there.

Such promotion is obviously unethical. Though you wouldn’t know it by looking at your average digital asset advertisement, it’s also illegal: there are laws on the books…

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