- More than half of internet users (53%) dont trust that the adverts on search engines are placed by a legitimate financial services company or provider
- And more than half (56%) dont believe that search engines verify the authenticity of the financial product, service, or provider that they allow to be advertised on their platform.
- Almost nine in ten people (87%) think government should legislate to ensure search engines and social media sites do not mislead consumers or promote financial scams
- Aviva calls on government to include financial scams promoted by paid-for adverts in the scope of the Online Safety Bill
Aviva is calling for greater consumer protection from online financial fraud by urging government to include financial scams promoted by paid-for adverts in the scope of the Online Safety Bill.