Apart from claiming to have tied up with major e-commerce brands, the website of the company also used the logo of CJ Affiliate sourced from the web, to gain legitimacy among Indian investors.

In May 2021, Irshad from Ernakulam in Kerala invested Rs 5,000, in what he thought was an investment scheme that was introduced to him by a friend. The scheme promised investors returns worth 5% to 25% for their investments and even rolled out an app. Irshad trusted the website after seeing the logo of CJ Affiliate on it, and assumed it was an affiliate marketing company as well. Affiliate marketing is a system where a person is paid a commission by a retailer when traffic is directed to it or sales are made through the person’s referral. US-based CJ Affiliate is a well known online advertising company.

However, on August 24, the website vanished, and the customer support turned unresponsive. A puzzled Irshad reached out over the affiliate…

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