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“All natural”, “Eco-friendly”, “Green” -I’ve seen everything so far. Food, household and clothing businesses are all on a sustainable tide, not just because of their timeless dedication to the environment.
According to the 2019 Accenture Chemicals Global Consumer Sustainability Survey, more than half of the consumers surveyed are paying more for sustainable (recyclable or reusable) products. After all, there is a lot of money to be environmentally friendly.
However, not all businesses are genuine in the pursuit of a cleaner planet or a fairer society. In addition, false or misleading claims about “greenness” can affect investor confidence.
What is greenwashing?
Greenwashing is a misrepresentation of a product, service, or investment…