Google Chrome significantly outperforms Apple Safari in Browser Security
– For the second quarter in a row, Google Ad Manager underperformed in ad security, ranking 11th of 12 in most utilized SSPs.
– Nearly 1 in every 100 ads delivered by a major SSP was misleading.
– Gambling led with one-third of the ads in the most-blocked category.
– Compared to Chrome, Safari was 75% more susceptible to security issues.
NEW YORK, Sept. 15, 2021 /PRNewswire/ — Cybersecurity Adtech pioneer Confiant, released its quarterly Malvertising & Ad Quality Index (MAQ) for Q2 2021. The MAQ index is Confiant’s investigation into the state of ad quality and security in the industry at large to compile the research Confiant analyzes a normalized sample of more than 156 billion ad impressions monitored from April 1 through June 30, 2021 representing more than 22,000 premium websites and apps.