In 2017, the digital marketing company Webpals was a paragon of Israeli high-tech success. That year, leading business daily Globes chose Webpals CEO Inbal Lavi as one of its “40 most promising young Israelis.”
A year later Dun & Bradstreet ranked Webpals as the third-fastest-growing high-tech company in Israel. It also included Webpals in its much-discussed list of the 100 best high-tech companies to work for in Israel.
The company provided perks like gourmet coffee and massages, and employees spoke proudly of a corporate culture that supported advancing equality in the workplace and women’s rights.
In 2019, Lavi boasted about her company’s equal-opportunity hiring policies to the United Nations Commission on the Status of Women.
“Diversity, growth, opportunity, equality — these are not just buzzwords, they are the basis of a great company,” she said, seated next to Israel’s then-minister for social equality Gila Gamliel.