Over the last decade, Scotch whisky has gone through a remarkable transformation. Overall, the global Scotch whisky market has seen explosive growth while records for the most expensive bottles have been constantly shattered. As a result, new businesses and firms have introduced opportunities allowing eager consumers to invest in bottles and casks.
Casks in particular have received a lot of recent attention as an investment vehicle. However, along with opportunity comes risk. Marketing materials and social media ads from a plethora of new firms and brokers promise enormous returns on whisky casks, reflecting Scotch whisky’s huge market growth. If these claims are to be believed, investing in whisky casks seems almost like free money. Most recently, that potential was highlighted by a story showing how a lucky cask owner managed to make a huge return on a cask purchased in the 1990s.