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With the ongoing pandemic, even more people are turning to online, cable and streaming services to buy products they want and need. Though informercials have been around for a while, this medium continues to be popular with consumers and profitable for marketers.

Today’s informercial sells everything from clothing and jewelry to cookware and knives, in an industry that has grown exponentially, with projected income of well over $252 billion. Once relegated to late night programming, infomercials are now everywhere and playing at all hours. Some infomercials may initially be disguised as educational or news programs, but the end result is the same. The companies behind these programs are in the sales business pure and simple.

Along with the…

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